What is a data lifecycle, and why you should care

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The way people work is changing. Organizations are enabling more anywhere, anytime work as a way to increase worker flexibility and boost productivity. To get that work done, many employees are using a wide variety of devices, from desktop computers and laptops to smartphones and tablets. They are also using external devices and cloud services to share information as part of increasingly collaborative work models. As a result of these changes, critical business data is accessed and stored anywhere and everywhere — including places that put data at increased risk. Studies show that 35 percent of employees spend an average of two hours each week working in public places, 1 and 87 percent of senior managers upload business information on personal email or cloud accounts. You need to protect data not only at rest but also in motion as it’s accessed through the wireless network of a local coffee shop, uploaded to a cloud service or sent from an enterprise email account to a personal one.